Tom Peters : “Benchmarking is stupid”
Bozmamak adına ingilizcesinden cevirmeden veriyorum…
Tom Peters : “Benchmarking is stupid!!! Why is that? Because we pick the current industry leader, and we launch a five year program, goal of which as to be as good as the company who’ll be five years better than us in five years from now”.
Aynı zamanda Seth Godin’in de bu konuda guzel bir tespiti var…
“This is an essay about what it takes to create and sell something remarkable. It’s a plea for originality, passion, guts and daring. You can not be remarkable by following someone else who’s remarkable” – Seth Godin, Fast Company / 02.2003
Seth Godin aynı zamanda demiş ki… “Take Nintendo Gameboy as an example. Sony sold this product for more than 10 years. On the other hand, Nokia is coming up with a new product in almost every month. They’re all successful companies. But how can you compare and come up with a benchmark for their success.”
“Leader is a leader because he did something remarkable. And that remarkable is taken so that when you do it, it is no longer remarkable.” – Seth Godin
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